Thomas Roman founded Roman Media Group in 1999 and created the Internet Driven Sales framework to bring structure and accountability to digital marketing. With a background in mechanical engineering and an MBA from Lehigh University, his work approaches marketing as a system that must be designed, measured, and executed with precision.
Early in his career, Thomas worked under Lee Iacocca at the Iacocca Institute, where he learned the discipline required to build durable systems. That experience shaped a framework focused on eliminating guesswork, measuring success by revenue, and helping businesses become trusted brands, and build repeatable sales systems that perform over the long term.
