IDS University students often arrive having known for months or years that their digital marketing needed work. Most of them can name the moment they realized it. What they cannot always name is what that delay actually cost them, because the invisible tax does not send an invoice.

Every month without a ranking website is a month a competitor is collecting the leads that should have been yours. Every month without a CRM running is a month that follow-up is happening inconsistently, or not at all. Every month without a reputation management strategy is a month that reviews are accumulating somewhere without your input. The costs are real. They just do not appear on a single line of a financial statement.

The IDS System is designed to be installed and producing results quickly precisely because the cost of delay is real. The sooner the system is running, the sooner it is working against the gap that inaction created.

Thomas Roman wrote about this concept on thomasroman.com. If you have been sitting on a decision to invest in your digital presence, read this first.

Read: The Invisible Tax — What Lee Iacocca Taught Me About the Cost of Standing Still