You can have the best content and a fully optimized website, but without backlinks, search engines won’t see you as an authority. In Chapter 8 of the Internet Driven Sales System, we focus on Backlink Building, one of the most important signals of organic search rankings and long-term credibility online.
Backlinks are links from other reputable websites that point back to yours. When earned strategically, they signal trust, relevance, and authority to search engines like Google. In this chapter, we show you how to build a high-quality backlink profile using ethical and effective methods that stand the test of time.
You’ll learn the difference between toxic links, low-value links, and those that actually move the needle. We cover strategies like guest posting, digital PR, local sponsorships, citations, and content that earns links naturally. We also show you how to avoid spammy tactics that can hurt your visibility. Backlinks are the vote of confidence that pushes your site ahead of competitors. If you want to rank higher and attract more qualified traffic, this chapter is essential.
Now that you're driving traffic, let’s make sure it converts. Chapter 9 introduces the funnel strategies that turn clicks into leads and leads into sales.