When someone searches for your services locally, does your business appear in the map pack? If not, you're missing one of the most powerful sources of qualified traffic and, perhaps, THE most important ranking indicator Google recognizes. It has been said that a Google Business Profile is Google’s key to letting you into their ranks, and it, and others, must be created and branded properly and uniformly. In Chapter 5 of the Internet Driven Sales System, we focus on Citation and Map Listing Claiming & Development, the essential step to dominating local search.
This chapter breaks down how to claim and optimize your Google Business Profile and other major local directories. We show you how to ensure your NAP (Name, Address, Phone Number) business information is consistent across the web, which builds trust with both search engines and potential customers.
You'll also learn how citations, mentions of your business name, address, and phone number on other websites impact your local rankings. We guide you through the process of claiming and acquiring the right citations, suppressing duplicates, and developing a local presence that gets noticed.
If you serve a local or regional area, this step is absolutely imperative. It increases visibility, credibility, and the chances of showing up when customers near you search your services when they are ready to buy.
Listings bring visibility. Now it's time to earn trust. Chapter 7 shows how expert content builds your authority and positions you as the clear industry leader.