When executed correctly, paid advertising can put your message in front of the right audience at the exact moment they’re ready to take action. In Chapter 12 of The Internet Driven Sales System, we explore Paid Advertising Channels and how to use them strategically as part of a complete growth engine.
This chapter breaks down the core ad platforms: Google Ads, Facebook and Instagram, YouTube, and LinkedIn, and shows you how to choose the right channel based on your audience, goals, and budget. We walk you through ad structures, targeting strategies, and conversion best practices that maximize return on investment.
You’ll also learn how to integrate paid ads with the rest of the IDS System, so every click leads to a high-converting funnel, nurtured follow-up, and long-term customer relationship.
Paid traffic is powerful, but only when it is managed and connects to a system that captures and converts. That’s what makes our approach different. We don’t run ads to nowheresville, we run them into a predictable, measurable sales engine.
Great marketing is measurable. In Chapter 13, we show you how to track every step, calculate ROI, and make smarter decisions with clear, actionable data.