Your best marketing asset is your reputation. What your customers say about you online directly impacts how new prospects perceive your brand and whether they choose to do business with you. In Chapter 11 of The Internet Driven Sales System, we focus on Reputation Management, Referrals, and Client Retention, three essential pillars for long-term growth, with reviews being one of the major authority and ranking signals.
This chapter shows you how to actively build a 5-star presence across Google, Facebook, and other review platforms. You’ll learn how to request and collect reviews automatically using tools like Ignytor, how to respond to feedback, and how to turn happy customers into referral partners.
We also guide you through simple but powerful client retention strategies that increase repeat business and lifetime value. When your customers feel properly serviced, a feeling of gratitude from you for their business, and like you really care about them and the successful accomplishment of their goals, they stay longer. This is the diametric opposite of perceived indifference, the number one reason why clients leave. We do not just want your customers to buy again, we want them to become raving fans and shout the positive experience they had with you from rooftops with megaphones.
If you’ve been focusing all your efforts on getting new leads, it’s time to install another strategy for keeping the customers you already have and turning them into your biggest advocates. With a solid foundation in place, it’s time to scale. Chapter 12 walks you through how to use paid ads to amplify your reach and accelerate results.