Driving traffic to your website is only half the battle. What matters most is what happens next. In Chapter 9 of the Internet Driven Sales System, we focus on Website Conversion Funnels, the structured pathways that turn visitors into leads and leads into customers.
This chapter reveals how to design intentional user journeys that lead to action. Whether it's clicking to call, booking a consultation, or downloading a lead magnet, your funnel should guide visitors with clarity and purpose.
One of the most effective tools we cover is the Video Sales Letter (VSL), a short, persuasive sales-letter-in-video-format that quickly communicates your value and builds trust. Paired with strong headlines, simple forms, and a clear next step, VSLs significantly increase conversion rates.
We’ll also show you how to create lead magnets that offer real value, like guides, checklists, pre-recorded webinars, or free tools, and how to present them at the time to maximize curiosity, the goal being that if they want that content, all they have to do is fill out that form. Funnels aren’t some buzzword or gimmick, they are the very system that formally transforms a visitor into a lead, turning traffic into opportunity.
Once your funnel is in place, automation continues building curiosity through structured follow up. In Chapter 10, we use our customized CRM, Ignytor, to streamline your follow-up and close more deals faster.